Create a customer-centric, dynamic operations model to improve key customer satisfaction metrics and improve overall customer experience.

Reduce the impact of the acceleration of consumer segmentation, hyper-personalization, and anytime demands of customers on its business and ensure its immense production power would be a continuous competitive advantage.

Accelerating agility while building a self-driving supply chain to improve forecast accuracy and resilience.

Need for real-time visibility across the entire supply chain that was largely managed by third parties to improve shipping performance.

Making the step change from a descriptive to a prescriptive supply chain to improve forecasting, safety stock levels, and lead times.

To eliminate waste and non-value-add work while enabling new hires to perform at the same level on day one.

To provide a seamless end-to-end customer experience, the company needed a platform in place that is flexible, agile, and could adapt in near real time to customers' needs.

The company needed a digitally enabled, end-to-end supply chain synchronized with many of its automated components to cater to its transformation from a traditional cigarette manufacturer to a maker of innovative, smoke-free products.

Improve customer service levels and cash on hand by optimizing inventory and reducing overall supply chain costs while maintaining growth.