Aera Technology Recognized in the 2024 Gartner® Market Guide for Decision Intelligence Platforms Report
As a pioneer in Decision Intelligence, Aera Technology is proud to be listed in the 2024 Gartner Decision Intelligence Market Guide.
Increasing Demand for Decision Intelligence
“Decision Intelligence Platforms (DIPs) are seen as critical in dealing with the 21st century challenges of existing decision making as well as in enabling novel ways of decision making. By combining the power of human ingenuity with the ability of AI to deal with much more data, dimensions and decision factors than any one human can, higher and game-changing levels of decision making lie within reach.”
– Gartner
The digitization of the economy brings new challenges and opportunities, intensifying the need for timely, accurate, and intelligent decisions. Decision Intelligence (DI) combines AI, automation, and data & analytics technologies to improve decision outcomes by understanding, designing and optimizing how decisions are made. Decision Intelligence makes decisions more accurate, granular, transparent and responsive. Decision Intelligence Platforms, like Aera Decision Cloud, are the foundation to create more business value and impact with AI.
The increasing awareness of benefits gained from a DI deployment reflects a growing trend in adoption, as according to the 2024 Gartner CDAO Agenda Survey one-third (33%) of the organizations surveyed have already deployed DI, with 17% committed to pilot within six months, 19% considering deployment in six to 12 months and 25% investigating deployment in 12 to 24 months. Only 7% stated no interest.
Decision Intelligence Platforms Simplify Operationalizing AI
“...because of their composability and capabilities that accelerate and reduce the complexity of DI solution implementation, DIPs offer more of a “buy” or “customize” option with low-/no-code development, offering an alternative for organizations to build DI solutions from scratch, often requiring the challenging integration of different
techniques using multiple tools and frameworks in a code-first development approach. Instead, DIPs offer an already integrated and more cohesive modeling and implementation environment.”
– Gartner
Aera Technology combines the best of AI, automation and data and analytics technologies in a complete, composable, scalable and trusted platform purpose built for Decision Intelligence. Many of our customers tried building AI solutions prior to working with Aera, but found these “pilots” complex to build and maintain and impossible to operationalize across the business. With the Aera Decision Cloud, they can become self-sufficient by building a decision flow across any area of their business and engaging decision-makers through a consistent decision-centric user experience.
- Model decision-making flows explicitly.
- Execute the actual decision making (unless fully automated).
- Monitor decisions over time.
- Analyze the quality and business outcomes of those decisions.”
– Gartner
Ease of use is crucial for adopting Decision Intelligence across your enterprise. Aera’s decision-centric experience works seamlessly across devices and is designed for users to make decisions with no prior training required. It builds trust in automated decision-making, offers global visibility into decision processes and outcomes, and ensures alignment with your enterprise goals and KPIs.
We introduced Aera with an intuitive voice interface for deeper insights and decision execution. Now, we're releasing the GenAI engine for business decisions. Ask Aera open-ended questions about your business, and Aera quickly provides the contextual results you need.
Key Capabilities to Consider in a Decision Intelligence Platform
“Not all DI vendors are DIP vendors. To qualify as DIP as defined in this market guide, platforms must have the mandatory capabilities … including decision modeling. However, several vendors exist who claim to offer DI capabilities, but who do not offer all mandatory capabilities to qualify as a DIP vendor.”
– Gartner
The Gartner report details the fundamental criteria to qualify as a Decision Intelligence Platform, which include: decision modeling and orchestration design, composability, orchestration execution, design actor collaboration, decision actor collaboration in DIPs, decision monitoring and governance, learning and auditing.
Additionally, the Gartner report details other capabilities that organizations should consider in a Decision Intelligence Platform, depending on the use cases they are addressing.
The Aera Decision Cloud™ delivers on the capabilities outlined by Gartner and more, by combining the best of AI, automation, and data & analytics technologies to manage and build your enterprise-wide decision skills.
To execute decisions at scale, Aera Decision Cloud™ provides a comprehensive, composable, scalable, and trusted platform to:
- Compose and modify decision skills across any area of your enterprise.
- Aggregate data across systems and harmonize them into a Decision Data Model™.
- Apply intelligence with the Aera Cortex™ to understand the situation, predict outcomes, evaluate alternatives, and identify the best option.
- Engage users, surfacing optimal recommendations for review or applying business rules to automate selected decisions.
- Execute selected actions and capture decision outputs.
- Continuously learn, record and analyze historical decisions and outcomes to improve future recommendations and drive automation.
How to get started
“Helping organizations get started is critical. DIPs that are applied successfully tend to be those that provide templates and blueprints to support particular types of decisions, or precanned solutions for use cases and decisions in a particular business domain or vertical industry. In addition, most DIP vendors or their partners offer implementation services, including business consulting and change management, often needed for effective DI solutions. However, DIP buyers should recognize that vendor services should not be taken as compensation for a lack of mandatory DIP capabilities.”
– Gartner
There are a number of ways Aera helps our customer get started in 4-6 weeks
- Recommendations for the most impactful use cases. Based on our work with many large, global enterprises, Aera and our partners can recommend the top use cases for your industry.
- Packaged skills and test drives. With Skills, Aera digitizes decisions and orchestrates systems across supply chain, procurement, finance, marketing and trade promotions, and more. We offer a number of packaged skills that you can experience with an Aera Test Drive.
- No data wrangling. The Aera Decision Data Model is designed to drastically reduce the time and effort spent on aggregating, harmonizing and labeling datasets. Data is automatically refreshed in near-real-time – made possible by Aera’s patented Data Crawler technology and internet-scale data architecture.
Aera Decision Cloud Delivers Value
“DIPs hold the potential of becoming a key competitive differentiator, and even a stepping stone toward autonomous business as the next step after digital transformation.”
– Gartner
Aera has collaborated with some of the world’s largest companies to create a comprehensive, composable, scalable, and trusted Decision Intelligence Platform, Aera Decision Cloud. Our platform helps customers make thousands of decisions daily—some automated, some augmented—all tracked for accuracy and learning. Using Aera Decision Cloud, customers have achieved sustainable value by reducing costs, improving customer experiences, and uncovering solutions through faster, more accurate, and more granular decisions.
Aera customers in vertical industries including CPG, life sciences, chemicals, high tech and more are achieving measurable results and building new skills on the Aera Decision Cloud to accomplish even greater outcomes. And we continue to deliver more innovation for the future of decision-making in the era of autonomous business.
To learn more about how Aera Decision Cloud can accelerate your business performance and deliver quantifiable competitive advantage, request a demo today.
Gartner, Market Guide for Decision Intelligence Platforms. By Erick Brethenoux, Pieter den Hamer, David Pidsley, Alys Woodward, Raghvender Bhati, Abed Ajraou, 18 July 2024.
Gartner, CDAO Agenda 2024: Become a Driver of Business Value, By Alan D. Duncan, Donna Medeiros, Michael Gabbard, Melissa Davis, Sally Parker, Tatsuya Ichishi, JC Martel, Anna Toncheva, Jorg Heizenberg, 12 March 2024. Gartner, Hype Cycle for Artificial Intelligence, 2024, By Afraz Jaffri, Haritha Khandabattu, 17 June 2024.
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